{
  "meta": {
    "schemaVersion": "1.0",
    "dataVersion": "2026-07-22.1",
    "publisher": "星媄数据",
    "canonicalBase": "https://hfxmsw.cn",
    "updatedAt": "2026-07-22T00:00:00+08:00",
    "language": "zh-CN",
    "verificationPolicy": "https://hfxmsw.cn/trust-center"
  },
  "services": [
    {
      "id": "geo-diagnosis",
      "name": "GEO现状诊断",
      "description": "用统一问题和事实字段看清企业当前的AI可见度、信息偏差与建设优先级。",
      "audience": "准备建设GEO体系，但尚不清楚问题出在哪里的医疗机构和医疗健康企业",
      "exclusions": "希望购买固定排名、一次检测后永久有效或拒绝提供真实资料的企业",
      "inputs": [
        "主体与品牌资料",
        "官网及公开账号",
        "核心服务",
        "用户高频问题",
        "允许公开的对标品牌"
      ],
      "process": [
        "资料与实体核验",
        "官网和内容检查",
        "统一问题集测试",
        "差异与风险复核",
        "形成优先级路线"
      ],
      "deliverables": [
        "实体一致性检查",
        "官网AI友好度检查",
        "问题与模型矩阵",
        "提及和引用基线",
        "风险清单与路线图"
      ],
      "acceptance": [
        "每个结论可回溯到页面或原始测试",
        "已核验事实与待核验信息分开",
        "优先级包含负责人、动作与验收口径"
      ],
      "evidence": [
        "带日期、模型和问题原文的测试记录",
        "事实字段核验表",
        "页面与机器入口检查记录"
      ],
      "boundaries": [
        "不把问卷分数当作真实模型在线检测",
        "不保证模型排名、推荐、引用或回答顺序"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/geo-diagnosis"
    },
    {
      "id": "ai-digital-assets",
      "name": "AI企业数字资产建设",
      "description": "把主体、品牌、服务、人员、资质、案例和专业知识整理成可核验、可复用的数据资产。",
      "audience": "资料分散、口径不一，需要统一企业数字身份的医疗企业",
      "exclusions": "无法确认主体资料、要求把营销话术直接写成事实的企业",
      "inputs": [
        "营业执照与品牌授权",
        "服务资料",
        "团队与资质资料",
        "公开内容",
        "案例授权与证据"
      ],
      "process": [
        "资料分级",
        "实体建模",
        "事实与证据关联",
        "引用格式设计",
        "版本和复核机制"
      ],
      "deliverables": [
        "企业标准档案",
        "品牌别名与实体关系",
        "服务和人员目录",
        "事实与证据库",
        "公开引用规范"
      ],
      "acceptance": [
        "核心字段来源明确",
        "别名和误写可消歧",
        "重大主张至少关联一条有效证据"
      ],
      "evidence": [
        "字段来源与等级",
        "核验人和日期",
        "版本记录与过期状态"
      ],
      "boundaries": [
        "待核验字段不进入公开事实接口",
        "不虚构资质、团队、案例、荣誉或合作关系"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/ai-digital-assets"
    },
    {
      "id": "ai-friendly-website",
      "name": "AI友好型官方网站建设",
      "description": "建设人能核验、搜索引擎能抓取、AI系统容易理解的医疗行业品牌官网。",
      "audience": "需要新建或重构官网，并把内容、数据、线索和知识管理连起来的企业",
      "exclusions": "只要一张静态宣传页，或要求使用未经核验资料立即上线的企业",
      "inputs": [
        "品牌与主体资料",
        "服务和行业资料",
        "视觉素材",
        "域名与备案状态",
        "隐私与联系资料"
      ],
      "process": [
        "现状审计",
        "信息架构",
        "UI与内容系统",
        "前后端开发",
        "GEO/SEO与安全验收"
      ],
      "deliverables": [
        "高端响应式官网",
        "中文CMS",
        "AI事实中心",
        "结构化数据和机器文件",
        "表单与线索后台"
      ],
      "acceptance": [
        "核心正文可在服务端HTML读取",
        "单一H1、canonical和JSON-LD一致",
        "后台发布可同步前台和机器数据"
      ],
      "evidence": [
        "页面与字段清单",
        "抓取、状态码和内部链接检查",
        "构建、表单和响应式测试记录"
      ],
      "boundaries": [
        "技术结构不能保证收录或AI引用",
        "未核验主体、地址、联系方式和资质不会发布"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/ai-friendly-website"
    },
    {
      "id": "enterprise-knowledge-graph",
      "name": "企业知识库与知识图谱",
      "description": "把企业事实、术语、问题、答案、服务和来源组织成统一知识真源。",
      "audience": "销售、客服、内容和AI应用需要使用同一套知识的企业",
      "exclusions": "只希望批量生成文章，不愿维护来源和审核状态的企业",
      "inputs": [
        "企业事实",
        "产品与服务说明",
        "高频问题",
        "专业资料",
        "来源与审核人"
      ],
      "process": [
        "知识盘点",
        "分类与实体建模",
        "答案优先改写",
        "来源和权限关联",
        "发布与复核"
      ],
      "deliverables": [
        "实体模型",
        "术语与问题库",
        "标准答案库",
        "知识关系与来源",
        "API或导出接口"
      ],
      "acceptance": [
        "高频问题有直接答案",
        "每条关键知识有负责人和来源状态",
        "公开知识与内部知识权限分开"
      ],
      "evidence": [
        "字段字典",
        "问题到答案和来源的映射",
        "版本、权限与复核记录"
      ],
      "boundaries": [
        "知识库不能把未确认内容自动升级为事实",
        "医疗、法律与资质结论保留人工审核"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/enterprise-knowledge-graph"
    },
    {
      "id": "trust-source-content",
      "name": "内容与信任源建设",
      "description": "围绕真实用户问题生产有来源、有审核、有更新责任的专业内容。",
      "audience": "内容很多但缺少来源、证据和统一官方真源的医疗品牌",
      "exclusions": "要求购买虚假新闻、操纵百科或批量发布低质量伪原创的企业",
      "inputs": [
        "用户问题",
        "企业知识库",
        "专家资料",
        "官方与专业来源",
        "渠道账号"
      ],
      "process": [
        "问题与意图建模",
        "选题和证据准备",
        "专业与合规审核",
        "官方发布",
        "多平台适配与复核"
      ],
      "deliverables": [
        "用户问题地图",
        "选题体系",
        "原创内容",
        "来源引用规范",
        "发布与一致性检查"
      ],
      "acceptance": [
        "重要结论有明确来源",
        "医疗内容完成专业审核",
        "渠道内容可回链官方真源"
      ],
      "evidence": [
        "作者、审核人和来源",
        "发布链接与版本",
        "跨渠道事实一致性记录"
      ],
      "boundaries": [
        "不购买虚假报道，不伪造百科或行业背书",
        "不以关键词堆砌替代真实内容"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/trust-source-content"
    },
    {
      "id": "ai-visibility-monitoring",
      "name": "大模型品牌可见度监测",
      "description": "按固定问题和记录规范，持续观察不同模型中的品牌提及、引用与事实偏差。",
      "audience": "已经建设官网或内容体系，需要持续验证变化的企业",
      "exclusions": "要求绕过登录、验证码、反爬或未授权批量抓取的平台测试",
      "inputs": [
        "品牌事实基线",
        "问题库",
        "模型范围",
        "测试地区与环境",
        "授权API或人工记录"
      ],
      "process": [
        "配置模型和问题",
        "记录原始回答",
        "提取提及与引用",
        "核验事实",
        "趋势分析与纠错"
      ],
      "deliverables": [
        "模型与问题清单",
        "原始测试记录",
        "提及/引用/准确指标",
        "竞品与趋势视图",
        "纠错建议"
      ],
      "acceptance": [
        "指标定义固定",
        "每个图表可回溯样本",
        "演示、人工和真实API数据分开"
      ],
      "evidence": [
        "完整回答和截图",
        "测试日期、地区、登录与联网状态",
        "图表到原始记录的回链"
      ],
      "boundaries": [
        "不假设所有平台都有公开API",
        "不绕过平台控制，不操纵模型推荐"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/ai-visibility-monitoring"
    },
    {
      "id": "medical-compliance",
      "name": "医疗内容合规治理",
      "description": "把敏感表达、资质证据、案例授权、专业审核和过期提醒纳入内容流程。",
      "audience": "持续生产医疗、医美、器械或生物科技内容的企业",
      "exclusions": "希望规避监管、隐瞒风险或让系统替代正式法律意见的企业",
      "inputs": [
        "内容草稿",
        "主体与资质",
        "案例授权",
        "专业审核人",
        "适用法规和内部标准"
      ],
      "process": [
        "风险初筛",
        "证据与资质关联",
        "专业审核",
        "合规审核",
        "发布和定期复核"
      ],
      "deliverables": [
        "敏感与绝对化用语检查",
        "资质证据关联",
        "案例授权检查",
        "审核记录",
        "版本和过期提醒"
      ],
      "acceptance": [
        "高风险内容未审核不发布",
        "资质与案例可回溯",
        "过期内容可识别并处理"
      ],
      "evidence": [
        "审核人、时间和意见",
        "证据文件与有效期",
        "修改和发布版本"
      ],
      "boundaries": [
        "程序检查不构成正式法律意见",
        "星媄数据不是医疗诊疗机构，不提供个体诊断"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/medical-compliance"
    },
    {
      "id": "ai-brand-content",
      "name": "AI品牌内容资产",
      "description": "在统一事实和审核边界下制作品牌片、数字人、原创音乐和多平台内容素材。",
      "audience": "已有明确品牌资料和内容策略，需要补充高质量媒体资产的企业",
      "exclusions": "希望用虚假人物、场景、证书或疗效素材制造信任的企业",
      "inputs": [
        "品牌资料",
        "人物和素材授权",
        "内容脚本",
        "使用场景",
        "发布平台"
      ],
      "process": [
        "事实和授权核验",
        "创意与脚本",
        "视觉和声音制作",
        "合规与版权检查",
        "多平台交付"
      ],
      "deliverables": [
        "企业品牌宣传片",
        "企业数字人",
        "原创音乐",
        "专家口播内容",
        "多平台视觉素材"
      ],
      "acceptance": [
        "人物和资料真实授权",
        "脚本与官方事实一致",
        "文件规格适配约定渠道"
      ],
      "evidence": [
        "脚本事实对照",
        "肖像、声音和素材授权",
        "版权与版本清单"
      ],
      "boundaries": [
        "该服务是GEO体系的辅助内容资产",
        "不生成虚假客户、医生、会议、证书或医疗效果"
      ],
      "canonicalUrl": "https://hfxmsw.cn/services/ai-brand-content"
    }
  ]
}